What we do

We work in the North West, for the North West. This means understanding the key factors that make our region unique

Economic factors

We are building resilience to continue serving our growing population and support jobs and the tourism industry

7.2 million population expected to grow significantly in the next 25 years

17,500 jobs actively supported by our work, with over
5,000 direct employees

Tourism relied on by Lake District, Liverpool and coastal areas

Social factors

We are leading the sector on affordability and vulnerability

41% of the most deprived areas in the country

47% of households have less than £100 savings to cope with unexpected bills

18% of households are affected by water poverty, 20% higher then the national average

Environmental factors

We have a large coastline, protected rural areas and dense urban areas, all of which create different demands

30% of land is National Park or Area of Outstanding Natural Beauty or Sites of Special Scientific Interest

31 designated bathing waters with 25 ‘good’ or ‘excellent’ and 6 ‘sufficient’

830mm higher than average UK rainfall each year