Home Strategic report Our purpose and strategy Our core values and strategic themes demonstrate the way we operate in order to work towards our vision and deliver our purposeOurpurposeTo provide great service to customers and communities in the North West, creating long-term value for all of our stakeholders.Ourvision To be the best UK water and wastewater company.Ourstrategic themes The best service to customersAt the lowest sustainable costIn a responsible mannerOurcore values Customer focusCustomers are at the heart of everything we do, and we aim to provide a great and resilient service at the most efficient cost.InnovationWe continually look for new ways to make our services better, safer, faster and cheaper.IntegrityWe make promises knowingly and keep them, behaving responsibly towards all of our stakeholders. prev Our work in the North West next Our marketplace